wonderworks
our purpose is to drive...
engagement
play
fandom
fueled by human stories
rooted in insights
centered on imagination, optimism and heart
wonderworks
we do this by…
transforming insights into powerful stories
being an extension of your team
obsessing over culture
…through a variety of approaches
generational filters
innovation workrooms
fanthropologies
cultural immersions
meta-analysis of data
design + play labs
surveys + focus groups
focused areas
content
+
franchise
genre
decoding
franchise
optimization
competitive landscape
brand
building
marketing
+
positioning
fan
ecosystem
cultural
insights
wonderworks
we are wonderworks
Jane Gould
the ultimate entertainment guru
Jane is an expert at fearlessly transforming insights into stories that permeate far past the question at hand. Jane has a passion for connecting brands with the youngest of hearts to the forever young at heart, fueling the development of characters, personalities, and stories that are deeply relatable, aspirational, engaging and just flat out entertaining. Be prepared, any conversation with her will likely inspire you to check out a new artist, series, or podcast (or ten).
QUT - Business, Stats and Research + Macquarie University - Psychology
Irene Lane
the calm in any storm
Irene is the one that can find a light at the end of the tunnel and unlock a way forward. Irene channels her decades-long research and insights experience in the youth/young adult/family space into crafting stories and narratives around how people connect to brands, content, products and experiences. She loves nothing more than inspiring ideas and teams to push what’s possible. Irene thrives on challenge, change and staying curious.
SDSU - Bachelor of Business, Marketing + Pepperdine University - MBA + Pacifica - Certificate in Applied Mythology
Andrea Acevedo
the analytic superhero
Andrea has delivered critical insights behind the creation, launch, growth, sustain, and re-positioning of the most beloved global brands and franchises. Andrea is also a master at uncovering landscape insights at large – from developing a framework for brands to succeed on YouTube and TikTok, to partnering with DEI leaders on accurately representing people with disabilities in media, Andrea is passionate about uncovering meaningful connections with consumers that drive brands forward.
CSU Fullerton - Bachelor of Arts, Marketing + UCLA - MBA, Marketing and Strategy
wonderworks
come wonder with us
discuss a new project
brainstorm
partner
contact us
